What Is a Style Personality and Why It Matters
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Navigation
Taking a Style Personality Quiz
The Feminine Style Personality
The Creative Style Personality
The Dramatic Style Personality
Style Personality in Practice: Wardrobe Planning and More
Turning Passion Into a Career with Stylist Training
How a Style Personality Assessment Transforms Your Wardrobe
Why Bright Red Partners with Image Innovators
Final Thoughts: Why Your Style Personality Matters
Stephanie Rumble returns to the Style for Life podcast with a deep dive into one of the most transformative aspects of personal style: your style personality. As a fashion stylist in Christchurch and educator with more than two decades of experience, Stephanie unpacks how your personality shows up in your wardrobe, how to work with your traits instead of against them, and how understanding your style personality type can reshape your confidence, wardrobe, and self-image. This podcast episode offers listeners a blend of fashion advice, psychology, and practical tips to better understand their clothing choices.
Let’s explore the seven core style personality categories Stephanie works with, and how this knowledge fits into a full style assessment.
What Is a Style Personality
Your style personality is the unique way your character, preferences, and lifestyle are reflected through your personal style. This allows you to follow style trends and this framework helps you align your wardrobe with who you are.
"A style personality is how your personal traits and feelings are expressed through your clothing choices." ~ Stephanie Rumble
Stephanie defines style personality as a key part of style analysis, where the goal is to help clients express themselves authentically and confidently. Each style personality type comes with its own traits, visual preferences, and emotional triggers.
Understanding your fashion personality has numerous benefits. It makes wardrobe planning more intentional and efficient, helps reduce shopping overwhelm, and gives you a stronger sense of self-expression and fashion confidence. These advantages make a strong case for identifying your unique type before investing in any significant wardrobe updates.
Once identified, the style personality concept becomes a foundation for nearly every styling decision you make. From selecting shoes to planning outfits for different settings, it becomes your style compass.
Taking a Style Personality Quiz
To help clients identify their dominant personality traits, Stephanie uses a professional style personality quiz developed by Image Innovators. This quiz evaluates how people approach clothing, colour, accessories, and design lines, giving a result that combines emotional drivers with visual preferences.
"Most people are a blend of one or two or more different style personalities." ~ Stephanie Rumble
Completing a style personality assessment can be included in services such as:
Once complete, the quiz provides not just a label but also meaningful insight. If you're ready to take it a step further, Stephanie offers a complete style consultation service that blends your results with personalised wardrobe planning, helping you bring your fashion personality to life. into how to shop smarter and dress with intention. You can take the quiz independently or as part of a personalised style consultation to guide your outfit planning and build a cohesive, confident wardrobe that reflects your identity.
The Classic Style Personality
People with a classic style personality value timelessness, neatness, and tradition. Think tailored blazers, straight trousers, and minimal accessories. Stephanie uses Queen Elizabeth II as the ultimate example.
“All of us want something classic in our wardrobe, like just a nice classic blazer, something that doesn't go out of style." ~ Stephanie Rumble
Typical traits of the classic style include:
Clothing that never goes out of style
Neutral colours like navy, grey, and camel
Structured silhouettes and polished finishes
The classic style exudes credibility, reliability, and structure. These individuals are often drawn to dependable wardrobe staples and refined shapes that transcend fads. However, this style can occasionally feel overly conservative. To address this, Stephanie often recommends integrating subtle elegant style elements, such as luxurious fabrics or contemporary accessories, to keep the wardrobe feeling fresh and modern.
The Natural Style Personality
A natural style personality leans into comfort and ease. People in this category often prefer low-maintenance clothing and minimal fuss. They enjoy practical fabrics, soft textures, and clothing that serves a purpose.
"Natural is somebody who doesn't really care about trends, the number one consideration for them with clothes is 100% comfort." ~ Stephanie Rumble
Common elements include:
Casual staples like jeans, tees, and sneakers
Natural fibres and stretchy materials
Earthy or muted tones
While the natural style is often underappreciated in high fashion, it's extremely practical and widely loved in everyday life. Stephanie explains that many clients with this style aren’t overly interested in curated fashion tips, but appreciate help in creating functional yet flattering wardrobes. When supported with tools like colour analysis and body shape consultation, even the most low-maintenance dressers can look polished without sacrificing comfort.
The Elegant Style Personality
The elegant style personality shares some traits with the classic style, but with more sophistication and elevated fabric choices. Think silk blouses, flowing skirts, and refined accessories. Kate Middleton is a great modern example.
"Elegant is that clothing personality type that's slightly elevated from classic. So you might like a clean classic line with a twist." ~ Stephanie Rumble
Defining features include:
Monochromatic or tonal dressing
Luxurious materials like silk and cashmere
Clean lines with subtle designer details
This style personality is all about refinement. Those with an elegant style personality seek perfection in presentation, prioritising quality and attention to detail in every outfit. Their wardrobes often consist of investment pieces that mix and match effortlessly. Stephanie notes that this type values harmony, poise, and thoughtful outfit planning that transcends seasonal fads.
The Feminine Style Personality
Softness, romance, and a love of detail are hallmarks of the feminine style personality. People in this group favour gentle silhouettes, floral patterns, and delicate accessories.
"Feminine is that softer, more romantic and youthful clothing personality" ~ Stephanie Rumble
Key wardrobe choices often include:
Ruffles, bows, and lace
Dresses with flowing or gathered fabric
Pastel and brighter tones and floral prints
This style evokes a sense of warmth and accessibility. Stephanie notes that while it can be misinterpreted as overly youthful or whimsical, when styled well it becomes a symbol of elegance and approachability. It pairs especially well with style trends such as puff sleeves, layered tulle, or soft textures that bring a romantic vibe to modern fashion.
The Creative Style Personality
A creative style personality is bold, expressive, and unafraid to push boundaries. These dressers use fashion as an artistic medium, combining prints, textures, and colours in unexpected ways.
Typical characteristics:
Unconventional cuts and layering
Eclectic accessories
Unique prints and statement pieces
Stephanie herself identifies as a mix of creative style and feminine style, using her flair to offer fashion tips and daring ideas that still feel wearable. People with this style often embrace vintage finds, upcycling, or alternative brands that cater to artistic individuality. Their wardrobes reflect who they are inside: visionary, imaginative, and original.
The Sexy Style Personality
Those with a sexy style personality prefer clothing that celebrates their figure and draws attention. These dressers lean toward body-hugging silhouettes and glamorous styling.
Key traits include:
Fitted dresses and plunging necklines
Heels, shiny fabrics, and bold makeup
Strong use of colour, including black, red, and animal print
Stephanie explains that this style is not about being provocative. It’s about confidence, boldness, and owning one’s appearance. Many people drawn to this look also enjoy the transformation and empowerment that comes from embracing their physique. This personality type thrives when clothing enhances—not hides—the body, creating a bold and confident impression.
The Dramatic Style Personality
A dramatic style personality is powerful, commanding, and always fashion-forward. These dressers adopt bold cuts, sharp tailoring, and trend-heavy pieces to make a statement.
Typical elements include:
Structured coats and suits
High contrast colour blocking
Avant-garde accessories
Stephanie notes that people with this style tend to gravitate toward European designers and fashion-forward boutiques. Their wardrobe reflects a strong visual impact, often commanding attention in any room. To keep it balanced, Stephanie recommends anchoring some pieces with reliable wardrobe essentials that add versatility without watering down the dramatic effect.
Style Personality in Practice: Wardrobe Planning and More
Understanding your style personality is just the beginning. Stephanie uses this framework during services such as:
Wardrobe audit sessions to identify gaps and purge unsuitable items
Outfit planning that aligns with lifestyle and body shape consultation findings
Colour personality integration to harmonise tones with traits
These services help individuals navigate their wardrobes with intention. Whether you're reassessing your style or embarking on a complete transformation, our wardrobe audit and co-ordination service gives you the clarity and structure to make confident choices every day.. Rather than buying items that feel exciting in the store but sit unused, clients build outfits that reflect their personality and lifestyle. Over time, this alignment leads to greater fashion confidence, improved clothing choices, and reduced decision fatigue each morning.
Whether you're starting fresh or refining your existing look, Stephanie ensures each consultation is tailored to your life, goals, and aspirations.
Turning Passion Into a Career with Stylist Training
For those interested in turning their passion for style into a profession, stylist training offers a powerful next step. Stephanie Rumble is a seasoned stylist who regularly works with individuals looking to better understand and share their personal style. helping aspiring fashion professionals learn the art and science behind personalised styling.
Her training incorporates everything from understanding style personality types to practical modules on wardrobe planning, colour theory, and how to work with different body shapes. The training is both educational and empowering, helping participants apply style principles with confidence in both personal and professional settings. Whether you're looking to become a personal stylist or simply want to deepen your understanding of fashion, stylist training through Bright Red delivers lasting value.
How a Style Personality Assessment Transforms Your Wardrobe
Stephanie's style personality assessment is a core part of her approach. This in-depth diagnostic tool helps clients clearly identify the personal traits that influence how they dress, shop, and express themselves.
This assessment is a key pillar in services like wardrobe edits, shopping trips, and body shape consultations. It empowers clients to shop with intention, reducing fashion anxiety and helping them feel confident in every outfit. Whether you're refining your style or starting from scratch, the style personality assessment provides a strong foundation.
Why Bright Red Partners with Image Innovators
Bright Red proudly partners with Image Innovators, a global leader in image consulting tools and training resources. Stephanie uses their technology and frameworks—including the online style personality quiz—as part of her work with both clients and trainees.
Image Innovators is recognised internationally for its contributions to the styling and image industry. Their tools make it easier to deliver consistent, high-quality results across colour analysis, personality profiling, and wardrobe planning. By working with their systems, Stephanie ensures that her clients receive a professional and highly customised experience.
Final Thoughts: Why Your Style Personality Matters
Your style personality is more than just aesthetic. It’s a form of self-expression, emotional alignment, and personal empowerment. Whether you’re dressing for work, play, or presence, knowing your personality type can unlock:
Smarter purchasing decisions
Less daily stress about what to wear
Greater alignment between your inner self and outer image
Stephanie Rumble and Image Innovators have crafted tools that make this journey accessible, actionable, and fun. As part of the Bright Red experience, you can also explore accountability coaching or explore Stephanie’s range of workshops to complement your personal development—inside and out.. From a simple style quiz to a full style consultation, you’ll gain insight into what suits you, what expresses you, and what makes you feel unstoppable.
Understanding your style personality gives you the confidence to show up as your best self, one outfit at a time. It lays the foundation for everything from clothing choices and accessories to colour pairings and long-term wardrobe planning. When you know your style, you don’t just get dressed—you communicate who you are.
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Frequently Asked Questions
What is a style personality and why does it matter?
Your style personality is the way your traits and preferences are expressed through clothing. Understanding it helps you shop smarter, dress with confidence, and reflect who you are visually. It makes outfit planning easier and ensures your wardrobe truly represents your personality and lifestyle.
Can I have more than one style personality?
Absolutely. Most people are a blend of two or more style personalities. For example, you might have a creative base with elegant or feminine influences. Understanding these layers gives you flexibility and helps you build a wardrobe that feels authentic in different contexts.
How do I find out my style personality?
You can take Stephanie Rumble’s online quiz, developed in partnership with Image Innovators, to discover your style personality. It explores your traits, preferences, and how you naturally express yourself through fashion. You can take the quiz here.
What are the main style personality types?
There are seven core style personalities covered in the podcast: Classic, Natural, Elegant, Feminine, Creative, Dramatic, and Sexy. Each one reflects different values and aesthetics, helping you understand why you’re drawn to certain looks or garments.
How does knowing my style personality help with shopping?
Knowing your style personality helps you avoid impulse buys and confusion. It becomes a tool for focused, intentional shopping. You’ll know what cuts, colours, and styles to look for—and which ones to skip—making the process faster and more enjoyable.
What role does body shape consultation play in this process?
Body shape consultation is a key step in understanding how to dress for your proportions. When combined with your style personality, it gives you a complete picture of what flatters you and why. Stephanie offers this service in person and virtually.
Is colour analysis related to style personality?
Yes, very much so. Colour analysis identifies your most flattering tones, while style personality helps with how you want to express yourself. Together, they ensure both the colour and cut of your clothing align with who you are. We also offer two other colour analysis personality tools that allow you to align who you are with your colours.
Can I get help creating a wardrobe that suits my style personality?
Definitely. Services like wardrobe audits and personalised styling can help you build a wardrobe that works for your lifestyle and personality. Stephanie’s style consultation services guide you through this step-by-step.
What if my style personality doesn’t match my job or lifestyle?
You can blend your natural style with elements that suit your work environment or lifestyle. The key is maintaining authenticity while making practical adjustments. A stylist can help balance both.
Are these services available online or just in person?
Most services offered by Bright Red, including colour analysis, body shape consultation, and wardrobe planning, can be done virtually. This means you can access professional styling advice from anywhere in New Zealand or beyond.
